LAKE Group is proud to announce the appointment of Samuel Rodney Valcarcel Esq. as Chairman, Board of Directors, Miss Freetown Beauty Pageant – Sierra Leone Limited.
For a generation of Sierra Leoneans, his is the voice they woke up to. Now he brings that same trust to the stage where our young women shine. ✨
30 YEARS OF TRUST
▪️ The voice of “Tea Break” on UN Radio, and Best Radio Presenter 1999 at SLBS
▪️ First Sierra Leonean to act as Head of UN Radio
▪️ Served with the UN (UNOPS) in Afghanistan’s post-war elections
▪️ Deputy Director-General and Acting Director-General of SLBC
▪️ Barrister & Solicitor of the High Court of Sierra Leone
▪️ Chevening Scholar, Edward R. Murrow Fellow, Rotarian, and an MC beyond compare 🎤
He will be a Chairman on the field, not behind a desk: working hands-on with our executive directors to keep Miss Freetown Sierra Leone’s leading pageant brand, with credibility, integrity, professionalism and the best-produced pageant night, built to international standards so our queens can compete on the world’s biggest stages.
Across the Group, he will help grow the LAKE Group brand globally through our new digital platforms, working with all six event franchises, including National Entertainment Awards, National Music Festival, National Music Awards and the Miss Mano River International Beauty Pageant (MRIBP).
Since LAKE Group acquired the Miss Freetown franchise from Sweissy Jewelers in 2010, the pageant has repositioned itself as the country’s biggest pageant brand and has supported thousands of young women across Sierra Leone. Our alumnae have gone on to Miss World, Miss Earth, Miss Grand International and some of the biggest pageant stages across the world.
“As a young boy growing up in Kissy, I listened to Samuel Valcarcel on the radio. Today it is a blessing to welcome him to the LAKE Group family.” Prof. Alhaji K. Tarawally (Laj-K), Founder & CEO, LAKE Group
🎉 Please join us in congratulating Samuel R. Valcarcel Esq.!
Visit us: https://www.lakegroupsl.com/
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